Knowledge and Understanding 1. Match each of the following terms to the correct denition below: (a) consumer goods (In) marketing ['5 (c) domestic market [d] marketing strategy {e} industrial goods (0 pull strategy (g) market segmen tation (h) push strategy [i] marketing [i] value equation {i} all the activities involved in the sale and distribution of goods and services from the original manufacturer to the end user (ii) raw materials, processed goods, and n- ished products (iii) goods normally purchased in retail stores (iv) business within the borders of Canada (v) a method of dividing up the market into a series of target markets (vi) product, pricing, promotion, plate, and people [vii] the way(s) a company will carry out its marketing plan (viii) a marketing strategy that sells products to retailers but not to end users (ix) a marketing strategy that is what many consider marketing to be all about (it) a process that permits a comparison of the benets of a product with the costs involved in obtaining the product . Why does the marketing of industrial goods not require as much advertising or promotiOn as the marketing of consumer goods? . What are the methods used by marketers to maintain the brand identity in the minds of consumers? 4. What is the dierenoe between a target market. an aggregate market. and a di'erenti ated market? Thinking and Inquiry 5. Consult the Yellow Pages of a phone book, or acoess the Yellow Pages Web site to nd infor- mation about companies that provide con- sumer and industrial goods and services in your community. Make a list of 10 local busi- nesses for each of these 4 different categories. As a class, compare lists and identify the busi- nesses that you or your classmates have patronized. 6. Why is the brand management structure cru~ cial to companies that sell a wide variety of products, such as Procter and Gamble and Kellogg's! Identify two other companies that have diverse products and markets, and then list the products by company. . Working with a partner, identify a target market for each of the following goods and services. Consider gender, income, family size, interest, and lifestyles when selecting your target markets. Explain your reasoning for each choice. (a) BMW as [b] Toys 'R Us (c) Cellular phone [(1] Costco (e) Marleen\": magazine (1') CD burner (g) theatre ticket [h] (IQ magazine 8. Why do many people continue to buy more expensive goods and services when lower priced altematives are available? List your rea sons under the following headings: Product, Price, Place, Promotion