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KPN also uses indirect channels to sell its products and services to the SME market. What complications do you foresee in multichannel management? How can
- KPN also uses indirect channels to sell its products and services to the SME market. What complications do you foresee in multichannel management?
- How can the productivity of the sales people be increased even further in your opinion?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
