Question
Kramer Enterprises reports year-end information from 2015 as follows: Sales (160,250 units) $966,000 Cost of goods sold 641,000 Gross margin 325,000 Operating expenses 264,000 Operating
Kramer Enterprises reports year-end information from 2015 as follows:
Sales (160,250 units) $966,000
Cost of goods sold 641,000
Gross margin 325,000
Operating expenses 264,000
Operating income $61,000
Kramer is developing the 2016 budget. In 2016 the company would like to increase selling prices by 12.5%, and as a result expects a decrease in sales volume of 11%. All other operating expenses are expected to remain constant. Assume that cost of goods sold is a variable cost and that operating expenses are a fixed cost.
Should Kramer increase the selling price in 2016? 18) ______
A) No, because gross margin decreases for 2016.
B) Yes, because operating income increases for 2016.
C) No, because sales volume decreases for 2016.
D) Yes, because sales revenue increases for 2016
Please show the steps. Thank you!
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