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Kroger and other stores with loyalty programs, like Best Buy Reward cards, maintain a database of purchases associated with particular shoppers. Who does this data

Kroger and other stores with loyalty programs, like Best Buy Reward cards, maintain a database of purchases associated with particular shoppers. Who does this data belong to? The store or the customer? What types of information do you think could be projected by using this data? What issues could arise? ( I thinkits just a database) none in particular, but if so them SQL

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