Kutis Pinay Corporation or KPC, the leading manufacturing company of whitening products in the Philippines, plans to launch another soap that cater infants and toddlers. KPC intends to name the soap, 'Baby Puti' Milk soap because of its after effect benefits. Baby Puti helps to smoothen and whitens baby's skin without irritation. However, KPC is not sure if the mothers will lile the idea. Thus, they would like to hire a group of market researcher to conduct market research for the product.

Based in the given case study, answer the following:

a. What approach in market research (Observational, Experimental, Qualitative, or Quantitative) is suitable for the case? Support your answer.

b. Design a market research plan for "Baby Puti" Milk soap.

Statement of the Problem:

Research objectives:

Sampling unit:

Sampling size:

Sampling procedure:

c. Develop a questionnaire to be distributed to 20 mothers.

d. Interpret the answers of the target respondents.

e. What will be your recommendation to KPC?