Kyle Hill, sales manager for One$-$Hit$-$Wonder Record Company, was trying to create a new strategy to turn around the declining record sales the company was facing. Kyle needed to find a way to find out what the customers really wanted, since One$-$Hit$-$Wonder didn't have accurate information like the competitors did. It was imperative that he find the correct strategy and information because the company was in financial trouble. The company's president wanted all employees to help find information and work as a team to develop better relationships that might help the company. He also stated that he wanted the company to remain an independent company. Kyle realized that through hard work and team efforts, the company could get back on its feet as soon as it received reliable information.

Which of the following would be the best way for One$-$Hit$-$Wonder to decrease its uncertainty?

a$.$ Create boundary spanning roles

b$.$ Eliminate interorganizational partnerships

c$.$ Merge with another company

d$.$ Create a joint venture

e$.$ None of these choices