Lakeside Incorporated produces a product that currently sells for $68 per unit. Current production costs per unit include direct materials, $18; direct labor, $20; variable overhead, $13; and fixed overhead, $13. Product engineering has determined that certain production changes could refine the product quality and functionality. These new production changes would increase material and labor costs by 20% per unit. Required: What would be the incremental profit or loss if Lakeside could sell the refined version for 74 dollars a unit?