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Diversifying into related businesses where competitively valuable strategic fit benefits can be captured and turned into a competitive advantage over business rivals whose operations do not offer comparable strategic$-$fit benefits

is essential if a diversified company is to pass the value chain test, the profit test, and the resource fit test.

enhances a company's ability to build a valuable portfolio of distinctive competencies, boost its rate of revenue growth, and drive rapid increases in earnings per share.

is what fuels $1+1=3$ gains in shareholder value$--$the necessary outcome for satisfying the better$-$off test and proving the business merit of a company's diversification effort.

is a diversified company's clearest and best path to global market leadership in those industries where it operates.

is essential if a diversified company is to pass the industry attractiveness test, the competitive advantage text, and the crossbusiness transfer test.

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Copyright $()2024$ by Glo$-$Bus Software, Inc. ver: $1405706$

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