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Larry believes he is responsible for his actions, so he will conduct extensive searches before making a purchase. His friend Randolph has a different attitude
Larry believes he is responsible for his actions, so he will conduct extensive searches before making a purchase. His friend Randolph has a different attitude about responsibility. Randolph's favorite phrase, when confronted by the need to make a decision, is "Whatever." In marketing terms, Larry is said to have and Randolph has an
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formal search function; casual search function
increased search anxiety; decreased search anxiety
internal locus of control; external locus of control
focused sense of information; unfocused sense of information
personalaccountability approach; laissezfaire approach
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