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Lauderdale Corporation is organized in three geographical divisions (regions) with managers responsible for revenues, costs, and assets in their respective regions. The firm is highly

Lauderdale Corporation is organized in three geographical divisions (regions) with managers responsible for revenues, costs, and assets in their respective regions. The firm is highly decentralized and managers are evaluated solely on divisional performance. Corporate overhead (all fixed) is allocated to the regions based on regional gross margin (regional revenue minus regional cost of sales).

The following information is from Lauderdale's first year of operations:

Region I Region II Region III Total Corporation
Revenues $ 1,205,000 $ 1,655,000 $ 2,255,000 $ 5,115,000
Cost of sales 452,500 812,500 1,142,500 2,407,500
Selling, General and Administrative (all fixed) 427,500 637,500 857,500 1,922,500
Corporate overhead 442,000

Information on the division assets in the three regions of Lauderdale Corporation follows:

Region I $ 705,000
Region II 635,000
Region III 1,295,000

Required:

Compute the division ROI for each of the three regions.

How have these regions performed?

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