Lauren lists the positive factors associated with her organization, such as sales growth, world class distribution, and industry recognition for product quality. She is listing the companys ________.

Group of answer choices

segments

opportunities

allowances

strengths

threats

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Question 21 pts

Which of the following would not be a good objective for a marketing or business plan?

Group of answer choices

identify our top three best target markets within the next three months

decrease churn by 10% this year

make more money this year

increase customer satisfaction by 5%

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Question 31 pts

A _____________ is a visual depiction of the customers views relative to selected salient product attributes for both the companys and competitors product(s).

Group of answer choices

positioning map

a tagline

niche graphic

target market map

geocode

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Question 41 pts

The process of breaking down consumers into groups of potential buyers with similar characteristics is known as ________.

Group of answer choices

the target market

market segmentation

one-to-one marketing

behavioral segmentation

customer profile

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Question 51 pts

Upscale men's and women's clothing stores primarily appeal to consumers ________ needs.

Group of answer choices

functional

postpurchase

safety

psychological

situational

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Question 61 pts

Threats include ________.

Group of answer choices

internal positive conditions of the organization

external positive conditions of the environment

collaborative factors without competitors

internal negative conditions of the firm

external negative conditions of the macroenvironment

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Question 71 pts

Sally is in the new marketing department of a mid-sized lawn and garden company. She is working on the first marketing plan the firm has ever used. She has defined the mission and objectives, and she just finished a situation analysis for the firm. The next step is to ________.

Group of answer choices

develop an advertising plan to promote the upcoming sales

find marketing interns or hire new staff to help with implementation

create pro forma financial statements to complete the package

identify and evaluate opportunities by conducting segmentation, targeting and positioning analysis

use the internet, catalogs and vendor information to draw up a list of new products

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Question 81 pts

When discussing the marketing planning process, STP stands for ________.

Group of answer choices

Strategies, tactics, and plans

Strategize, target, and promote

Segmentation, targeting, and positioning

Situation analysis, trend spotting, and planning

Sustaining, trending, and positioning

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Question 91 pts

________ segmentation is the most common basis of consumer market segmentation because these segments are easy to define, easy to acquire and research, and usually easy to reach.

Group of answer choices

Geographic

Psychographic

Behavioral

Benefits

Demographic

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Question 101 pts

The consumer decision process can be influenced by ________.

Group of answer choices

a firm's marketing mix

psychological factors

social factors

situational factors

all of these