Question
LAZADA as the ecommerce business and what is the 4 ways that it use to segments its customers with some example and how Lazada differentiates
LAZADA as the ecommerce business and what is the 4 ways that it use to segments its customers with some example and how Lazada differentiates its 4Ps from its competitors like ShopeeTaobao. Recommend how Lazada can improve its segmentation and differentiation strategies.
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Introduction to Hospitality
Authors: John R. Walker
6th edition
013281465X, 978-0132814652
