Question
Leah Wells, a yoga instructor, started a company that sells athletic yoga clothing. You are Leahs marketing manager. (Do not round intermediate calculations and round
Leah Wells, a yoga instructor, started a company that sells athletic yoga clothing. You are Leahs marketing manager. (Do not round intermediate calculations and round your final answers to 2 decimal places.) a. After assessing the competitors, you determine that Leah needs to price her products with a markup percentage of 60%. The cost of her tank tops is $32 and her pullovers is $42. Determine the selling price for each of Leahs clothing items.
b. Leah is ready to launch her yoga pants. You have determined that she should set her price 30% below her competitors price of $112. Leahs cost to produce yoga pants is $46 per unit. Determine the markup percentage on Leahs yoga pants.
c. Calculate the gross profit margin for tank tops, pullovers, and yoga pants.
d. After a year, you determine that Leah should set a standard target margin percentage of 45% on all products. Determine the new prices for tank tops, pullovers, and yoga pants.
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