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Learning Objectives: Detail the objectives and tools of public relations. Discussion There is an old saying to the effect that there is no such thing
Learning Objectives: Detail the objectives and tools of public relations. Discussion There is an old saying to the effect that "there is no such thing as bad publicity." Can you think of a situation i...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
