Question
Learning Outcomes: 1. Ability to carry out objective and scientific analysis of consumers' needs and wants (Lo 2.3 & 2.6). 2. Ability to collect, evaluate
Learning Outcomes:
1.Ability to carry out objective and scientific analysis of consumers' needs and wants (Lo 2.3 & 2.6).
2.Ability to collect, evaluate and synthesize consumers data to make objective and informed marketing decisions (Lo 2.7).
Assignment No: 2
CRITICAL WRITING
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
