Lego has been a company that has been able to sustain it's iconic brand for close to 90 years. It has been passed down through generations to now to the grandson of the original founder, Ole Kirk Kristiansen.

After reading chapter thirteen, for this week's discussion, discuss:

Three product strategies that you believe Lego has employed.

Give specific examples of each that Lego has done.

What do you think Lego has to start, stop or continue doing to remain current and in business?