Lego is a family$-$owned Danish company, and one of the leading toy manufacturers in the world. It stands out as a good example of a company that has been able to use market research to boost sales and increase revenue. Lego was able to achieve this by tapping into a new target audience $($girls$)$ and releasing a new line of toys in $2012.$ Write a detailed case study about the primary research that was conducted by Lego, which should cover the following topics:

Evaluation Criteria:

$1.$ Introduction $2$ points

$2.$ Lego$$s target audience. What was the problem identified? $3$ points

$3.$ What kind of primary research was conducted? Describe the methods $3$ points

$4.$ Findings of market research $3$ points

$5.$ How did market research help the brand? $2$ points

$6.$ Citations & References $2$ points