Question
Leo's Fruit Stand has always stocked just one brand of apples: Gala. Gala apples cost Leo $0.11 each, and he sells them for $0.51 .
Leo's Fruit Stand has always stocked just one brand of apples: Gala. Gala apples cost Leo $0.11 each, and he sells them for $0.51. Leo is considering adding Rome apples to his stand. They will cost him $0.23 each and he plans to sell them for $0.49 each. Leo expects Rome apple volume to be half of Gala's previous volume of 2,400 per month. He also expects 32% of Rome volume to be taken from Gala volume.
How much will Leo's Total Contribution increase or [decrease] as a result of adding Rome apples to his stand?
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
