Question
Let's suppose that you recently purchased a product/service. Provide the following information: Describe the length and intensity of the search you did based on factors
Let's suppose that you recently purchased a product/service. Provide the following information:
Describe the length and intensity of the search you did based on factors like perceived risk associated with purchasing product/ service and importance of the product. Explain how you collected information about the product/service using internal search? Explain how you collected information about the product/service using external search by providing examples of the sources? How did factors like perceived benefits versus perceived costs of search and perceived risk affect your search process? Describe the type of risk (performance, financial, social, physiological, and psychological) associated with your purchase decision?
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