Letter to Shareholders {Individual Contribution] A letter to shareholders that provides a CEG's perspective on the current state of your business is included in your company's annual report. Now that you've formalised your strategy and grown into a more experienced Airline management team. it's time to persuade current and potential shareholders that an investment in your company will yield positive returns. Your objective is to provide a convincing. yet honest. assessment ofyour company and its future prospects. Your shareholder letter should include an update on your strategy. including target markets. management structure. key accomplishments and challenges. and future performance goals. Please also discuss your most direct competitor. as well as how and why you are positioned to outperform them in the future. The letter itself should be formal