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lGoogle and Amazon are using a different approach in implementing the concept of Ambidextrous Organization. One is using structural ambidexterity and the other is using

lGoogle and Amazon are using a different approach in implementing the concept of Ambidextrous Organization. One is using structural ambidexterity and the other is using a contextual ambidexterity. Explain the difference between these approaches. Which one you think is better and why.

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