Limit your answers to only 10 sentences each

Healthy Halaya specializes in different kinds of ube flavored Filipino delicacies. They have been operating for almost 20 years in the Philippines and has succeeded in capturing their targeted domestic market. The management decided to expand their operations and increase their market share by tapping the international market. They aim to introduce Filipino's taste in home delicacies to the foreign market with the intention of making it a trend in that country.

QUESTION 1 Requirement: Discuss how Healthy Halaya can use personnel differentiation as a positioning strategy.

QUESTION 2

Requirement: Conceptualize a strategy for the business by discussing 3 product characteristics which you consider as crucial in achieving their goal.

QUESTION 3

Requirement: The business is looking into using multiple product pricing or dual pricing as to the prices of their products for the international market. Which pricing strategy would you recommend and explain how you would use this for their competitive advantage.

QUESTION 4

Requirement: Aside from other promotional methods, do you think community building should be considered a priority of the management? Defend your answer.