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Lindt Chocolate is a popular brand in South Africa. Discuss the four levels of competition and explain how it relates to Lindt Chocolate. Your answer

  1. Lindt Chocolate is a popular brand in South Africa. Discuss the four levels of competition and explain how it relates to Lindt Chocolate. Your answer must be explained in detail. (8 Marks)
  2. Sarah knows that you studied marketing at UWC and needs your expertise. She needs to identify competitors and ask for you to explain the different approaches. Explain to her the two different approaches to identify competitors. (17 Marks)

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