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Linear Regression of tot Interval New Sales Linear Regression tgt Interval New Sales Validation ASE 36,703,584.6660 Observations Used 198,859 Unused 861,179 Create Pipeline Fit Summary

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Linear Regression of tot Interval New Sales Linear Regression tgt Interval New Sales Validation ASE 36,703,584.6660 Observations Used 198,859 Unused 861,179 Create Pipeline Fit Summary logi_rfm2 Average Sales Lifetime logi_rfm5 Count Purchased Past 3 Years RFMInteraction logi_rfm4 Last Product Purchase Amount category 2 Customer Value Level logi_rfm9 Months Since Last Purchase logi_rfm8 Count Prchad Lifetime Dir Promo Resp logi_rfm 10 Count Total Promos Past Year category 1 Account Activity Level logi_rfm 11 Count Direct Promos Past Year logi_rfmo Count Purchased Lifetime logi_rfm1 Average Sales Past 3 Years . . . . .. 0.1 0.01 0.001 0.0001 Variable Selection Plot Significance Level 0.8 ....... logi_rfm 12 Customer Tenure logi_rfm7 Count Prchad Past 3 Years Dir Promo Resp 0.6 ...... ..; .. 0.4 ...;... 0.2 .. .. . . 3 . . . . .. . .. logi_rfm 1 Average Sales Past 3 Years logi_rim3 Avg Sales Past 3 Years Dir Promo Resp N ...... W O 4 ?Page 1 Page 2 Page 1 (1) : + . . . Linear Regression of tgt Interval New Sales Optic X Linear Regression tgt Interval New Sales Validation ASE 36,703,584.6660 Observations Used 198,859 Unused 861,179 Create Pipeline E Rol Actio Residual Plot Studentized Residual # A Rul ... . ......- 1,327 5.0 .. ... .... Y Filte 2.5 . .. . .. . . Ran 0.0 ..... -2.5 . . . . .. .. ......- . . . . . -5.0 ...;.. .. ... ...:... . . . . ........ 5000 10000 15000 20000 25000 Predid ?. . . . .. Linear Regression of tgt Interval New Sales ... ........ Linear Regression tgt Interval New Sales Validation ASE 36,703,584.6660 Observations Used 198,859 Unused 861,179 Create Pipeline

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