Question
Link: https://www.cbc.ca/ageofpersuasion/episode/season-5/2011/04/09/season-five-three-foot-marketing-the-battleground-in-store-2/ The story of Smith Brothers Cough Drops asking retailers to give a nickel change to all of their customers was seen as ground
Link:
https://www.cbc.ca/ageofpersuasion/episode/season-5/2011/04/09/season-five-three-foot-marketing-the-battleground-in-store-2/
The story of Smith Brothers Cough Drops asking retailers to give a nickel change to all of their customers was seen as ground breaking. Why was this practice seen as innovative? Are there any other examples of companies that use a similar/related type of approach today?
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
