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Link to Case(Copy link to browser and enter): https://www.coursehero.com/file/34093413/Marketing-the-Nissan-Micra-and-Tata-Nano-Using-Social-Mediapdf/ Recommendations and suggested marketing strategy for increasing domestic sales whether to take the Nano product to
Link to Case(Copy link to browser and enter):
https://www.coursehero.com/file/34093413/Marketing-the-Nissan-Micra-and-Tata-Nano-Using-Social-Mediapdf/
- Recommendations and suggested marketing strategy for increasing domestic sales
- whether to take the Nano product to other markets.
- Role played by social media and traditional media alongwith Similarities and differences in how Nissan and Tata used these medias.
- Would Micra campaign appropriate for nano and vice versa
- How to sustain social media campaigns of brands over time
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