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Lion Co. started operations on 1st January 2019 manufacturing and selling smart pens. They have gathered following expected information for the year 2019: Selling price

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Lion Co. started operations on 1st January 2019 manufacturing and selling smart pens. They have gathered following expected information for the year 2019: Selling price (per unit) Direct materials (per unit) Direct labour (per unit) 69 9.50 3.00 Other costs are estimated for the year 2019 based on the expected sales of 45,000 units. These costs are given below: Fixed Costs Variable Costs Operating Costs 190,000 550,000 Marketing Costs 270,000 600,500 Storage Costs 130,000 42,000 Administration Costs 100,000 For the year 2019, you are required to calculate: a) the expected profit or loss (2 marks) b) breakeven point in units and sales revenue (2 marks) margin of safety in units and % change (2 marks) d) the profit/loss if the selling price is reduced to 65 and sales quantity increases by 20% (2 marks) e) f) the revised break-even point in units for (d) (2 marks) explain the importance of computing break-even point for a Lion Co. (10 marks)

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