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Lisa is the salesperson for Alpha Tech and she is trying to win Player Ones business. She tells Mark she has compared Goodmans Break Tech

Lisa is the salesperson for Alpha Tech and she is trying to win Player Ones business. She tells Mark she has compared Goodmans Break Tech product to her companys Codelock system. She is eager to share Codelocks superior features. Lisa is using _____ to help build trust with Mark.

a. competitor knowledge

b. product knowledge

c. technology knowledge

d. price knowledge

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