List of Figures Figure 1 - PESTLE Analysis . Figure 2 - SWOT Analysis. 7 Figure 3 - Mckinsey's 75 Model 11 Figure 4 - Organizational Structure of Laughs.. 12 Figure 5 - Post restructure of Laughs 12 Figure 6 - Revenue Growth of Laughs 13 Figure 7 - Laugfs terminals at Hambantota 14 Figure 8 - Value Chain Analysis ....... 16 Figure 9 - Porter's Five Force Model 20 Figure 10 - Porter's Generic Strategies 23