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List organizations that you think would be examples worth benchmarking against for each of the categories: Process benchmarking, for Strategy benchmarking, and for Performance benchmarking?

  1. List organizations that you think would be examples worth benchmarking against for each of the categories: Process benchmarking, for Strategy benchmarking, and for Performance benchmarking?
  2. Where would you place a company like Amazon?What about Air BnB, Uber, or Microsoft?
  3. For organizations such as Microsoft, how would it be different depending upon whether the analysis focused upon the X-Box rather than Office 365?

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