Assume that Starbucks' CEO Harry Schultz has asked you to advise him on what strategies, policies, procedures, and operating practices at Starbucks are working particularly well and what changes might be needed to improve Starbucks performance in 2018 and beyond.

A. Using the information you've produced above, detail the things that you feel Starbucks is executing well

B. Describe any problems that you see and the areas where the company needs to improve

C. Describe your recommendations to further improve Starbucks' performance prospects. In your response, justify why your recommendations should be implemented by utilizing evidence and logical argument.