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Listed below are main questions asked by each of the four perspectives underlying the balanced scorecard or measures used to assess each of the four
Listed below are main questions asked by each of the four perspectives underlying the balanced scorecard or measures used to assess each of the four perspectives. For each item, select the appropriate underlying perspective that the item best represents.
Measures of customer acquisition, retention, satisfaction, and service quality
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Main question: Can we continue to improve and create value?
Main question: How do we look to shareholders?
Measures of innovation, safety, and good corporate citizenship
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Measures of employee engagement, retention, training budget, and technology utilization
Main uestion: How do our customers see us
Main question: What must we excel at
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