LITRETURE REVIEW=MARKETING

PLEASE DO NOT USE AI

This part reflected the extent to which you peruse the literature, i.e., did you consult any possible source of information or you just imagine everything?

Literature Review is the backbone source of information of your project which validates the extent of your research capability and the plausibility of the project (i.e., reasoning and logic).

More importantly, this is an SDG-related project in a Consumer Behaviour course. Hence, the content has to be relevant to it

THEME:

i WANT TO OPEN A NEW eyeglasses SHOP name ECO-i .The majority of eyewear brands use virgin plastic, but my brand will be different. We will use rescued waste found at sea and in landfills to create sustainable eyewear that is both stylish and eco-friendly. launch a collection of glasses and sunglasses made with ECONYL regenerated nylon.e will use ECONYL, pellets of recycled nylon created from regenerated ocean fishing nets and fabric scraps from landfill.MOST OF THE OTHER BRAND who uses this method sells in a very high price and they mostly sells sunglasses and sports glasses but my company will make glasses which will be affortable for everyone.Definetly it will be definetly more durable and affortable than plastic frames and also more long lasting"

. The brand appeals to a diverse range of consumers, including those interested in eco-friendly goods, ethical shoppers, and individuals who prioritize their health and the environment. Through strategic marketing and understanding various customer categories,ECO-i can reach a wider audience and successfully market its high-quality, environmentally friendly eyewear. The brand aligns with the goals of SDGs 12, 14, and 15, which focus on waste reduction, environmental preservation, and marine conservation. By incorporating recycled materials and promoting sustainable resource management, Oceanic Eyes contributes to the long-term health of land ecosystems and marine ecosystems. The brand's primary objective is to manufacture eyewear that is both aesthetically pleasing and environmentally responsible, inspiring a shift in the industry toward ethical consumerism and a more sustainable future.