Lo Carb is a successful new company that has published several cookbooks and marketed its own line of low-carbohydrate meals. Joe Turner, Lo Carbs president, has asked your opinion. He wants to know whether a mission statement really is necessary. After you review the chapter material, write a brief memo with your views and recommendation. Be sure to include good (and not-so-good) examples of actual mission statements that you find on the web.

Suggestions: As the chapter points out, a mission statement is used to point out the companys overall services, purpose, values, and product. It also describes a company for its stakeholders. Basically, a stakeholder is affected by the companys operations, such as customers, employees, suppliers, and members of the community. Most firms feel strongly that a mission statement is an important part of their identity. So, research the web to find two examples of mission statements, to evaluate them, to rate them, and if the mission statement really is based on the firms purpose, vision, and values.