Question
Locate a marketing campaign by a company. Share it with the class andanswer the following question regarding the campaign.What are the four elements that comprisethecompany's
Locate a marketing campaign by a company. Share it with the class andanswer the following question regarding the campaign.What are the four elements that comprisethecompany's marketing strategy and how do they affect the type of advertisingthecompany used?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
