Loft Inc. developed a new medical rub called NoPain Muscular Rub that can be used in the event of muscular back pains. Loft Inc. via an online advertisement, stated that they are willing to pay $4,000 to anyone who used their muscle rub No pain for one week and still suffers with back pains thereafter.

Mary who suffer from back pains, saw the online advertisement and decided to purchase NoPain Muscular Rub. she used it for a full week, but nevertheless still suffered from back pains. Based on the fact that the muscular rub Nopain did not relieve his back pains, she sued Loft Inc. for the monies that were promised.

However, Loft Inc. argued that the advertisement was not an offer, but an invitation to invite offers. They further argued that at no point in time did Bill make an offer and as such, they are not bound to pay him any monies, since the parties did not create any binding agreement.

Advised Mary on his legal options