Question
Longchamp should enter the market in men's fashion, selling multiple items only if it is able to maintain its luxury status among all the products.
Longchamp should enter the market in men's fashion, selling multiple items only if it is able to maintain its luxury status among all the products. Longchamp started with men's products and knows the area. I think it would greatly benefit Longchamp to enter the men's fashion market. With its competitors such as Coach and Gucci competing in the area, Longchamp can keep up and further build its brand in the area.
How competitive would Longchamp be if they entered the men's fashion market, would it be a smart move?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started
Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
