Look at all six areas of the external environment individually for current or emerging trends that could affect the company and it's industry's marketing efforts. For example, for the demographic segment of the external environment shows a trend of an aging population. How would this affect the airline industry? Some possible effects could be more demand for assistance for elderly travelers, higher demand for special meals or dietary requirements. There will be multiple trends for each of the six areas. Be thorough in your analysis. What should the company do in their marketing efforts to take advantage of or overcome these factors?

Discuss the company. Give a description and brief history of the company.

Discuss each factor separately in detail. Identify current and emerging trends in each and discuss how they could affect the industry either positively and negatively.

Demographic

Sociological

Economic

Politcal

Legal

Technological

International/Global

Give a brief summary of the most important trends that will affect this company's industry. Then, make recommendations that would capitalize on the positive trends and overcome the negative trends.