Look at Exhibit 8.2 Internal and External Transaction Costs in Chapter 8 of your textbook. Franchising is widely used in the hospitality industry. For example, Starbucks has company owned and operated locations, as well as franchised operations (probably the version seen on campus). McDonald's has company owned and managed sites, but relies much more heavily on franchises. Give an example firm that is franchising business operation in the hospitality, tourism, sport, or event industry