Question
Look at the accompanying FastTrack, which shows the results for Round 3 (YEAR 2023) for a Foundation industry. Answer the following questions, explaining the
Look at the accompanying FastTrack, which shows the results for Round 3 (YEAR 2023) for a Foundation industry. Answer the following questions, explaining the reasons and justification for your answers. 1) Which company had the biggest difference between TOTAL actual and potential market share in the Low Tech segment? (Look at page 7) 2) Why did this difference happen? In other words, is the difference a result of stock-outs and therefore lost sales? Or is the difference due to selling more than the company's fair share? 3) Calculate the quantity (in units) of lost sales/extra sales in the both High Tech and Low Tech segment for the company you named in Q (1). 4) How could the company you named in Q (1) have avoided this situation? 5) Which company is selling the top product (in terms of customer appeal) in the Low tech segment? What is the product's name? 6) What was the total product's actual market share in 2023 (Rd 3)? The one you mentioned in the previous question 7) From your answer in Q6 What was the product's potential market share in 2023 (Rd 3)? 8) From your answer in Q5...... What is the product's potential market share in the beginning of next year 2024 (Rd 4)? Show your calculations for both segments. 9) Why is the answer of Q (8) different from the answer of Q (7)? Explain. 10) How many products do you expect to find in the Low Tech segment next year 2024 (Rd 4)? 11) If all the products in the Low Tech Segment are equally attractive to the customers, what would the market share of each product be in 2023(Rd 3)? 12) Follow the steps from 12a to 12d to calculate a sales forecast for product Able in the Low Tech segment in 2024: a) Set appropriate assumptions for what you expect company Andrews to do with product Able's design and marketing in 2024. Set appropriate assumptions b) Set appropriate assumptions for what you expect each of Andrews' competitors will do with their Low Tech segment products design and marketing in 2024 (Rd 4) c) Forecast the expected Low Tech market share for Able in 2024. d) Calculate and show the steps for obtaining your Low Tech sales forecast for Able in 2024.
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