Look at the following examples and identify and discuss the objectives of promotion.

1. Apple holds an annual press conference in September in which CEO Tim Cook will be introducing all of the company's new products.

2. Paula's Choice includes up to three free samples of its various skin care and makeup products

with each order of $10 or more.

3. DirecTVis offering a new streaming-based service with more programming options to compete with Dish Networks'SlingTVstreaming service.

4. Home Depot is offering sales prices on grills through October to extend the selling season.

5. Bloomingdale'srewards program offers points for every purchase made and double points for cosmetics and fragrance purchases. For every 5,000 points, the consumer receives a $25 gift card.

For each example, identify and discuss which objective of promotion is being used.