Look the following net income after tax figures Per Lorenzo's request, you also decide to see what effect a price increase might have on Lorenzo's position. You have noticed that Lorenzo's is one of the only poster shops in the area, and customers may be willing to pay more, and a higher price may even signal higher quality. Though, there are no guarantees that the market will accept the price increase. Lorenzo is looking at a price increase of 15.7%, making the sales price $9.25. You let Lorenzo know that you will do an analysis of all options and present your recommendations when you are done. Look the following net income after tax figures Per Lorenzo's request, you also decide to see what effect a price increase might have on Lorenzo's position. You have noticed that Lorenzo's is one of the only poster shops in the area, and customers may be willing to pay more, and a higher price may even signal higher quality. Though, there are no guarantees that the market will accept the price increase. Lorenzo is looking at a price increase of 15.7%, making the sales price $9.25. You let Lorenzo know that you will do an analysis of all options and present your recommendations when you are done