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Looking a Mcdonalds evaluation of current positioning, market and consumer segmentation, target market/audience and any possible point of differentiation; what are McDonalds' doing, what are

Looking a Mcdonalds evaluation of current positioning, market and consumer segmentation, target market/audience and any possible point of differentiation; what are McDonalds' doing, what are they not doing and why and how they are different from their competitors? How should the marketing strategy adapt going forward?

does this demonstration of consumer needs; creating a "want"; segmentation, targeting and positioning; primary research findings?

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