Looking at the website A New Direction https://www.anewdirectionbmp.org/ What is the function of the website? How does an online presence create passion for a cause and influence others? What sets this cause apart from other causes? What are the organization's values? Which of the five ethical principles are reflected in the website? Is virtual leadership the main or only form of leadership in the organization? How effective do you feel the site are in furthering the organization's goals?