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IPhone 13 Marketing plan.

Guidelines for Marketing Plan This is a possible Marketing Plan structure. Title Contents Tool I. Executive Summary II. Industry Analysis Industry Definition Lib. Database Industry Size Industry Growth III. Environmental Analysis Technological Environment Only if there is any Political Environment important aspect of these issues. Economical Environment Regulatory Environment Social Environment IV. Competitor Analysis Product Feature Matrix Egg Diagram Differential Advantage/ Resource Analysis V. Consumer Analysis Who are the consumers and Perceptual Map segmentation? > What do they buy? How do they Use it? Where do they buy? When do they buy? How do they choose? Why they prefer a product. How they respond to marketing program > Will they buy again? VI. Strategic Values Value Proposition SWOT Product Positioning