Question
Looking forward it has to do more than just attract customers. it has to develop and retain a consistent customer base. (Saibus Research, 2013). Explain
Looking forward it has to do more than just attract customers. it has to develop and retain a consistent customer base. (Saibus Research, 2013). Explain how Starbucks can use the marketing mix to attract and retain its customers in the competitive chinese market. Give examples where possible
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Management Fundamentals
Authors: Robert N. Lussier
4th Edition
0324569645, 978-0324569643
