L'Oreal needs to understand the beauty products customer. Shopping behavior data provides important insights. Use the data in the Table below to answer the following question. Which channel provided the highest percentage of shoppers buying beauty products during previous 4 weeks? NA = Not available P4W= Previous four weeks *Percentage of consumers who shopped a channel during the P4W ** Percentage of consumers who shopped a channel and purchased in the beauty category during P4W *** READ: 30% of the shoppers at mass retailers bought beauty products; that is 16.5%(550.3) of consumers bought beauty at mass retailers during the P4W Department stores Mass retail Grocery stores