losed book exam. Using calculators is allowed. e questions clearly, explain and demonstrate your arguments. upport your answers with relevant theories. Use professional a clearly and graphically every model and theory used in your ar of the examination: 120 minutes. an Italian retailer of top-quality wines, based in Please look at the data provided below, answer g questions, and present complete and detailed the monthly revenue generated by each customer is $640, an r customer is $294. The marketing manager reports that the ma pending per customer is $140 annually, which results in a montl \%. The company's annual discount rate is 8.10%. s the expected value to the firm of a particular group of potential tt \#1865) that consists of 1260 individuals? Calculate this value months. should be the budget of a social media campaign that is likely to ring Cohort \#1865? ent a chart showing CLV as a function of time horizon and analyz not have to be accurate, but please make sure it makes sense. Company's marketing manager considers changing the annual m tion spending to $40. If she does so, the monthly attrition rate wi Would you advise her to do this? Explain why. wo important psychological processes in which consumers enga: on and learning. cribe and explain these processes in full. can marketers make better decisions given these processes? owing question refers to the reading materials. associating a brand with a social purpose have negative effects pose a strategic approach that helps marketers in meeting their etives while accomplishing their social aspirations. Various factors affect consumer buying behavior and decision me al factors. blain the influence of these factors on consumers. monstrate these effects in the context of the following product cat hion, and real estate. losed book exam. Using calculators is allowed. e questions clearly, explain and demonstrate your arguments. upport your answers with relevant theories. Use professional a clearly and graphically every model and theory used in your ar of the examination: 120 minutes. an Italian retailer of top-quality wines, based in Please look at the data provided below, answer g questions, and present complete and detailed the monthly revenue generated by each customer is $640, an r customer is $294. The marketing manager reports that the ma pending per customer is $140 annually, which results in a montl \%. The company's annual discount rate is 8.10%. s the expected value to the firm of a particular group of potential tt \#1865) that consists of 1260 individuals? Calculate this value months. should be the budget of a social media campaign that is likely to ring Cohort \#1865? ent a chart showing CLV as a function of time horizon and analyz not have to be accurate, but please make sure it makes sense. Company's marketing manager considers changing the annual m tion spending to $40. If she does so, the monthly attrition rate wi Would you advise her to do this? Explain why. wo important psychological processes in which consumers enga: on and learning. cribe and explain these processes in full. can marketers make better decisions given these processes? owing question refers to the reading materials. associating a brand with a social purpose have negative effects pose a strategic approach that helps marketers in meeting their etives while accomplishing their social aspirations. Various factors affect consumer buying behavior and decision me al factors. blain the influence of these factors on consumers. monstrate these effects in the context of the following product cat hion, and real estate
