lUI L 'l'l'J-l \"EIIGHI- - Consider a time when you were watching a movie or television show and you were exposed to an obvious or even subtle product placement. 1. Identify the movie or television show with the product placement. identify the brand involved in the product placement. and describe how the product was incorporated into the movie or television show story line. (2 pts.) 2. Was the product placement a good t for the movie or television show, or was it an out of place distraction? (2 pts.) 3. How did the product placement affect your opinion of the brand? Did it increase your awareness of the brand or did you resent the intrusion? (2 pts.) Part #2: Apply - Respond to the following questions for your focus product or service (selected in Module 1): 4. What could product placement accomplish for your product or service? (3 pts.) 5. What types of movies or TV shows would you target as product placement opportunities for your focus product or service? As part of your response. provide examples of specic movies or TV shows you think would be effective product placement opportunities. Support your response. (3 pts.) 6. How would you foresee your focus product or sen/ice being used in your selected movie or TV show? (3 pts.) 7. Is product placement a tactic you would pursue for your focus product or service? Why or why not? (3 pts.) In addition to posting your own response, you must read and comment on at least one of your fellow classmates' posts. As part of your reply, suggest additional product placement opportunities for your peer's focus product or service. I expect that your comments will be substantive - not just "you made a lot of good points" or similar statements. (2 pts.) Your discussion is worth 20 points and will be evaluated using the BUS 122 Discussion Rubric. This rubric is available under the Grading Information tab of the Discussion area, as well as in the course Grade Center. There is a minimum 20% score reduction if your work is not proofread and spell checked. This includes utilizing correct capitalization. Review our tutorial about Using Discussions if you need help. All contributions should be consistent with good netiguette. Rm:- Rnhndlllp fnr rim: dntp