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Luigi and his brother, Mario, are launching their new Vintage Cabernet in both the North and South regions of Slovenia. The population totals 3 4
Luigi and his brother, Mario, are launching their new Vintage Cabernet in both the North and South regions of Slovenia. The population totals households, of which live in the North. Across both regions, they expect total awareness levels to reach ACV distribution to be and trial rates are projected to be Across both regions, repeat rates are likely to be
The brothers discover that with a shift in spending, they can achieve awareness of in the North and in the South. Given this shift, what is the new total awareness?
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