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Luigi and his brother, Mario, are launching their new Vintage Cabernet in both the North and South regions of Slovenia. The population totals 3 4

Luigi and his brother, Mario, are launching their new Vintage Cabernet in both the North and South regions of Slovenia. The population totals 344,511 households, 58% of which live in the North. Across both regions, they expect total awareness levels to reach 43%, ACV% distribution to be 44%, and trial rates are projected to be 15%. Across both regions, repeat rates are likely to be 26%.
The brothers discover that with a shift in spending, they can achieve awareness of 80% in the North and 30% in the South. Given this shift, what is the new total awareness?

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